About Us

The Noonan Group is the founder and creator of the groundbreaking and trendsetting maternity line “Naissance on Melrose” (aka NOM). After many successful years in the business, they became aware of the popularity and demand for funny and chic printed tees. The natural progression was to invent LAB40, a maternity t-shirt line which offers custom made tees wholesale to maternity boutiques everywhere.

Retailers will not only have a hand in the creative process by choosing style,
color and silkscreen designs, but they can also create their own private label
collection. In addition, Lab40 customers can design their own unique
silkscreens based on any ideas they may have!

With the growing number of maternity boutiques worldwide, being able to offer
unique and custom made tees to clients will set Lab40 retailers apart from the
pack!